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 Strategic Plan -- A Vision for 2027
A vision for how Round Rock will grow over the next 15 years

Goals for 2017 | Action Agenda for 2012

The City of Round Rock is guided by a Strategic Plan (PDF) finalized by the City Council in spring 2012. The Plan articulates a Vision for where we want the community to be in the Year 2027.

Vision for Round Rock 2027

The plan is structured on the following model:

Strategic Planning Model for the
City of Round Rock

Value-based principles that describe
the preferred
future in 15 years


“You Have Arrived”

Strategic goals that focus outcome-base
objectives and potential actions for 5


“The Right Route

Focus for one year – a work program:
policy agenda for Mayor and City
Council, management agenda for staff;
major projects


“The Right Direction”

Principles that define the responsibility
of city government and frame the
primary services – core service


“The Right Bus”

Personal values that define
performance standards and
expectations for employees


“The Right People”

Here are the principles and means by which the Vision will be achieved:

Family-Friendly Community

  1. Sense of community identity and pride
  2. Strong community events, festivals and activities
  3. Top quality schools and educational programs
  4. Strong presence of faith institutions
  5. Strong cultural arts: residents engaged or participating in programs and activities
  6. Outdoor gathering places and parks for family activities: active and passive
  7. Reputation: great place for family living


  1. Recognition as the safest community in the United States
  2. No tolerance for criminal activities
  3. Low crime rate: Part I and Part II
  4. Timely response to emergency calls for service
  5. No visual blight – attractive and safe appearance
  6. Residents partnering with the City to create a safe community
  7. Save, secure and water supply
  8. Residents and visitors feeling safe and secure anywhere, anytime

Distinctive by Design

  1. Distinctive gateways and entrances – “You know that you are entering Round Rock”
  2. City facilities and landscaping reflective of local character
  3. New developments and major buildings designed for attractiveness
  4. Preservation of Round Rock’s historic character
  5. Native water-wise landscaping in public and private areas
  6. Round Rock – distinctive community appearance from other Texas cities

The Sports Capital

  1. Round Rock expanded brand as: “The Sports Capital”
  2. First class sports facilities and fields: state of the art and well maintained
  3. Balance field facilities use: recreation, tournaments, tourism
  4. Multi-use fields and facilities for practice and games
  5. Attraction of regional and national tournaments
  6. Host tournaments for main stream sports: baseball/softball, football, basketball, volley ball, soccer, cheerleading
  7. City and Round Rock ISD working together and collaborating on facilities and field use

Major Medical and Educational Destination

  1. World class hospitals and medical facilities
  2. Medical research, biotech, and technology businesses
  3. Attraction of medical related businesses, including small scale trial manufacturing and medical tech manufacturing
  4. Technology incubator supporting opportunities to start and grow a business
  5. Expanded educational institutions: Austin Community College, Texas A & M Medical School, Texas State, Trade and Technical Educational Schools
  6. Upscale housing development and mixed uses in northeast area

Authentic Downtown

  1. Reputation as an exciting, “trendy” place to go and hang out
  2. Variety of entertainment venues and activities, restaurants, bars and live music
  3. Public trail access and use of Brushy Creek
  4. Riverwalk with public spaces and commercial businesses
  5. Preservation of historic buildings and character
  6. Cultural arts, performing theater and public art
  7. Easy access, convenient parking and pedestrian-friendly
  8. Relocation of business not belonging in Downtown

Choice of Great Neighborhoods

  1. Range of housing choices: town homes, patio homes, upscale homes, and starter homes
  2. Easy access to open spaces, neighborhoods, recreation and leisure facilities and activities
  3. Well-maintained modernized housing stock
  4. High-end housing in executive neighborhoods
  5. Active home-owner associations and organizations for socializing and sharing responsibility for the neighborhood
  6. Walkable pedestrian-friendly neighborhoods
  7. Connectivity through trails and bike lanes
  8. Green building with energy efficiently and low water

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City of Round Rock | 221 East Main Street, Round Rock, Texas 78664 | Phone: (512) 218-5400
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