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Huggies rolls out Official Test Town ads in Round Rock
E! News host and mom Giuliana Rancic unveils national Huggies commercials filmed in town featuring local families

E! News host and mom Giuliana Rancic reported live from the “red carpet” at Flix Brewhouse on Tuesday, April 16, to premiere the newest national Huggies commercials filmed in Round Rock. The trailer for the campaign, above, features Mayor Alan McGraw.

Local families and their babies were cast in the ads and became Official Huggies Testers for the week. They put new and improved Huggies diapers and wipes to the test in their everyday routines -- from a playground playdate to changing time with triplets. The families gathered to see the spots for the first time on the big screen.

Huggies will also truck in 100,000 diapers to the city as a thank you and donation to the Round Rock Serving Center in honor of Round Rock’s 100th Anniversary Celebration so that even more local families have access to the new and improved diapers.

Rancic, E! News anchor and mother to baby Duke, has partnered with Huggies to share tips, advice and must-haves from her own true experiences as a new, busy working mom.

Posted: Tuesday, April 16, 2013

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