Downtown Redevelopment

Round Rock City Council scheduled to vote May 13 on Downtown Master Plan

The Round Rock City Council is scheduled to make a first reading vote on May 13 to adopt the Downtown Master Plan. A public hearing will precede the vote. The meeting is scheduled to start at 7 p.m. at City Hall, 221 E. Main St.

The City Council and Planning and Zoning Commission held a joint work session on March 30 to discuss the Plan. The Councilmembers and Commissioners focused on clarifying the broad purposes of the Plan document, as well as evaluating the Catalytic Projects listed in Chapter 3.

The discussion resulted in the updated Mission, Aims, Principles and Strategies statements below. Much of the planning jargon has been removed, and a sharper focus is now on the economic goals of the Plan.

The goal of the Master Plan is to create a vibrant downtown that adds a thriving sector to Round Rock’s economy. The Plan aims to create an achievable design and policy strategy for an active town center featuring a mix of retail, dining, entertainment, residential and public spaces, in a walkable and historically sensitive environment.


  • Stimulate responsible and foresighted economic growth in downtown
  • Accentuate the area’s assets and build upon past planning efforts 
  • Present a cohesive vision and identity for the area
  • Describe place-making concepts to achieve an activated and attractive downtown
  • Provide strategies to implement the urban design concepts


  • Community input on design that respects the complex and unique characteristics within the Plan area 
  • Design of spaces and buildings that are inviting, encouraging people to stay for a while
  • Walkability and ease of mobility and accessibility
  • Respect for historic architecture
  • Respect for the original block network
  • Responsibility to the environment
  • Emphasis on enduring design and quality materials
  • Innovation to uncover new programs, policies, and designs


  • Defining a series of walkable streets and connected neighborhoods that are differentiated from each other through streetscaping, building form, and program
  • Placing commercial/mixed use and multi-family buildings close to the street/sidewalk, creating an inviting  outdoor room 
  • Preserving and extending Round Rock’s historic district and building composition in terms of scale and architecture
  • Establishing compatibility among all modes of travel
  • Identifying and planning a series of greens / public spaces with adequate kid-friendly amenities
  • Incorporating sustainable urban design and building strategies

Chapter 3 changes

The following statement will be included at the end of the current text on Page 59, which introduces the Implementation Strategy for the Plan.

For each Plan Area, as described on Pages 30-36, the City will develop and maintain a dynamic “programming document” that will include the following types of information: 

  • A critical path timeline, with milestones
  • Zoning, infrastructure and public space needs
  • Potential sources of funding, including identification of anticipated timing
  • Summaries of input from developers regarding which public investments and other actions are likely to spur economic activity

Also, any sequence or timing references on Pages 60-61, which list the Catalytic Projects, will be removed. We will also add the following to the list of Catalytic Projects:

  • Sheppard Street streetscaping
  • City Hall plaza green space
  • Municipal Office Campus green space

We'd love to hear what you think about the edits and additions.


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Round Rock City Council scheduled to vote May 13 on Downtown Master Plan - Downtown Redevelopment

# October 12, 2014 3:30 AM

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Round Rock City Council scheduled to vote May 13 on Downtown Master Plan - Downtown Redevelopment

# November 15, 2014 3:44 AM
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